LE RUB is a new range of luxury sunscreen and after sun, created to answer the simple question: why can’t suncare feel amazing and be kind to the planet?

By combining the Mediterranean’s finest natural ingredients with modern clean beauty techniques, LE RUB delivers next-generation luxury suncare that feels incredible and doesn’t harm the environment.

THE FOUNDERS 

Raf and Kim Maes, siblings from Antwerp, Belgium, merged their ethos of natural beauty standards into a skin protection in 2022. Together with dermatologists and scientists, they developed care formulas for a Mediterranean lifestyle, safe sun enjoyment and a positive spirit. Everything is made in Italy with natural ingredients from the Mediterranean region, modern clean beauty technology, hypoallergenic formulas and suitable for every skin type